I've been using the same cheap Chinese Jebao UV unit for going on 4 years now with no problems. They aren't complicated devices, as long as the housing is water tight and durable enough to stand up to the environments they are being used in they really shouldn't cost much more then that. The lamps themselves are nothing special, all florescent lights produce UV, standard florescent lamps just have a phosphorus (florescent) coating on them that converts the UV into visible light. UV bulbs just don't have an extra phosphorus coating on the bulbs to allow the UV light to escape the bulb, so really when you think about it, UV bulbs are even simpler then standard household florescent bulbs since they require one less step in the manufacturing process.
My 55 watt Jebao unit cost about $100, but I've seen lower wattage units being sold by other manufacturers being sold for 3 or 4 times that amount. To me most of those units are generally over priced since they do exactly the same thing my $100 Chinese unit does, and in many cases use the exact same internal bulb. There are some units that come in stainless steal housings and it might be worth paying a little extra money for if you are going to be mounting your UV unit out in the weather or using it in some other demanding environment, but in most cases a plastic casing should be adequate.